Send bulk email with Amazon SES
From, who gets it, a topic, a test, Send now, pause and results. 1:49, recorded on a real SendBunny install.
In short
A SendBunny campaign sends bulk email through your own Amazon SES account, at about $0.10 per 1,000 emails. Choose who gets it, a list or a segment, and SendBunny shows how many people that is and your daily limit; pick a topic so readers can turn off one kind of email. Send yourself a test, then Send now: it skips anyone who unsubscribed or turned the topic off. For a first big send, Gradual Send starts small, grows each day and pauses itself if bounces climb. You can pause and resume any time.
Transcript
Time for your first campaign. On Campaigns, press New campaign, and the editor opens.
It reads like an email. From is who it comes from. Who gets it is a list or a segment, and SendBunny tells you how many people that is, and how many emails your account can send in a day.
Topic says what kind of email this is, so people can turn off one kind without unsubscribing from everything.
Add a subject, then write. Drop in one of your templates, or a field like the person's first name.
Always send yourself a test first. Press Test email, and check how it looks in a real inbox.
Happy with it? Press Send now. SendBunny shows exactly who gets it and when it'll finish. It skips anyone who turned this topic off or unsubscribed, and shows what people without a first name will read instead. Or press Schedule to pick a time.
Two things worth knowing before a big send. Amazon decides how many emails you can send in a day, and that limit grows as you send well. And inbox providers trust new senders slowly. So for your first big send, or a list you haven't emailed in months, switch on Gradual Send. It starts small, grows each day, and pauses by itself if bounces climb. Other tools call this warming up.
You can pause any time. Emails already on their way finish, nobody's skipped, and Resume picks up where it stopped.
As results come in, Overview shows what was delivered, opened and clicked, and Recipients shows what happened to each person.
Seen enough? Start free, in your own AWS account.
SendBunny Free is yours for life. Premium adds the marketing tools for $199 once. It runs in your own AWS account, and you pay Amazon about $0.10 per 1,000 emails.