Do I need a dedicated IP on SES?

Usually not. Standard SES sends from Amazon-managed shared pools, and what you build is domain reputation. Dedicated IPs are an optional AWS add-on with their own warm-up rules.

How long does warm-up take?

Plan for weeks. It depends on target volume, list quality, and how mailbox providers respond. Clean metrics let you step up faster; spikes mean hold.

What do per-domain SES tenants isolate?

Each sending domain runs in its own SES tenant inside your account, so one domain's rough patch does not drag down the others while you warm it.

sendbunny · Resources

SES warm-up: what actually needs warming

Ramp domain reputation with real numbers on screen. Per-domain SES tenants and health charts, one click into your AWS from $99.

Get Basic for $99 Go Premium for $199

One-time license · one-click AWS install · yours forever

You are in the right place

Most IP warm-up advice assumes a dedicated IP you do not have.
On standard SES you send from Amazon-managed shared IPs.
Ramping blind, with no charts, is how new domains hit thresholds.

Own it in one click

1
Start with your most engaged readers
First sends go to people who recently opened or clicked. Early positive signals set the domain's tone with mailbox providers.
2
Ramp on a schedule, not a mood
Increase volume stepwise, roughly doubling as long as metrics stay clean. Weeks, not days. Hold or step back if bounces or complaints tick up.
3
Check the charts before each increase
Bounce and complaint trends per domain tell you whether to grow this week. The health strip flags trouble before AWS does.

What you get

Each sending domain gets its own SES tenant in your account.
Bounce and complaint charts show whether the ramp is working.
The health strip keeps rates against SES limits on every screen.
One click into your AWS from $99. SES rates as you grow.

Best for

New domains about to start sending real volume
Senders migrating a list from another provider
Teams that want reputation numbers visible during the ramp

Not for

Senders who need managed dedicated IP pools first. That is an AWS add-on decision.
Anyone hoping volume ramps itself without watching the data

FAQ

Do I need a dedicated IP on SES?: Usually not. Standard SES sends from Amazon-managed shared pools, and what you build is domain reputation. Dedicated IPs are an optional AWS add-on with their own warm-up rules.
How long does warm-up take?: Plan for weeks. It depends on target volume, list quality, and how mailbox providers respond. Clean metrics let you step up faster; spikes mean hold.
What do per-domain SES tenants isolate?: Each sending domain runs in its own SES tenant inside your account, so one domain's rough patch does not drag down the others while you warm it.

Own your email platform today

One click into your AWS. From $99 once. Pay $0 when idle. Scales when you send.