# Send bulk email with Amazon SES

Chapter 13 of 16 · SendBunny product tour · SendBunny Premium · 1:49

Video: https://media.sendbunny.co/demo/ch13-v1.mp4
Page: https://sendbunny.co/videos/amazon-ses-bulk-email

## In short

A SendBunny campaign sends bulk email through your own Amazon SES account, at about $0.10 per 1,000 emails. Choose who gets it, a list or a segment, and SendBunny shows how many people that is and your daily limit; pick a topic so readers can turn off one kind of email. Send yourself a test, then Send now: it skips anyone who unsubscribed or turned the topic off. For a first big send, Gradual Send starts small, grows each day and pauses itself if bounces climb. You can pause and resume any time.

## Key moments

- 0:03 New campaign
- 0:09 From and who gets it
- 0:21 Pick a topic
- 0:28 Subject and a first-name field
- 0:39 Send a test email
- 0:47 Send now
- 1:02 Good to know: daily limit and Gradual Send
- 1:28 Pause and resume
- 1:38 The results

## Transcript

0:03 Time for your first campaign. On Campaigns, press New campaign, and the editor opens.

0:09 It reads like an email. From is who it comes from. Who gets it is a list or a segment, and SendBunny tells you how many people that is, and how many emails your account can send in a day.

0:21 Topic says what kind of email this is, so people can turn off one kind without unsubscribing from everything.

0:28 Add a subject, then write. Drop in one of your templates, or a field like the person's first name.

0:39 Always send yourself a test first. Press Test email, and check how it looks in a real inbox.

0:47 Happy with it? Press Send now. SendBunny shows exactly who gets it and when it'll finish. It skips anyone who turned this topic off or unsubscribed, and shows what people without a first name will read instead. Or press Schedule to pick a time.

1:02 Two things worth knowing before a big send. Amazon decides how many emails you can send in a day, and that limit grows as you send well. And inbox providers trust new senders slowly. So for your first big send, or a list you haven't emailed in months, switch on Gradual Send. It starts small, grows each day, and pauses by itself if bounces climb. Other tools call this warming up.

**Good to know: Your daily limit, and Gradual Send**

- Daily limit: Amazon decides how many emails you can send a day. It grows as you send well.
- Gradual Send: for your first big send, or a list you haven't emailed in months.
- It starts small, grows each day, and pauses itself if bounces climb.
- Other tools call this warming up.

1:28 You can pause any time. Emails already on their way finish, nobody's skipped, and Resume picks up where it stopped.

1:38 As results come in, Overview shows what was delivered, opened and clicked, and Recipients shows what happened to each person.

## Read more

- [Send a newsletter with Amazon SES](https://sendbunny.co/guides/send-newsletter-with-amazon-ses)
- [Amazon SES warm-up](https://sendbunny.co/guides/ses-ip-warmup)