Klaviyo bill too high for your list size?
Keep the list. Drop the profile tax. One click into your AWS from $99. $0 when idle.
One-time license · one-click AWS install · yours forever
You are in the right place
- Klaviyo bills by active profiles, not by how often you email them.
- Every popup signup and checkout climbs the tier ladder for you.
- Quiet months still cost the full profile tier, even when you barely send.
What it costs at real volume
Approximate monthly send cost. sendbunny sending is raw Amazon SES. Competitor figures use publicly listed plans (verify before you buy).
| Platform | 10k emails | 50k emails | 1M emails |
|---|---|---|---|
| sendbunny (SES) | ~$1 | ~$5 | ~$100 |
| Klaviyo (approx. Email plan) | ~$150/mo (10k profiles) | ~$720/mo (50k profiles) | Priced by profiles, not send volume |
Side by side
| Capability | sendbunny | Them |
|---|---|---|
| Where the list lives | Your AWS (DynamoDB) | Klaviyo servers |
| Pricing model | $99 once + SES | Per active profile monthly |
| Who can suspend sending | You (and AWS policy) | Klaviyo |
| Idle month cost | ~$0 platform + SES | Full profile tier |
| Install | One click into your AWS | Hosted ecommerce CDP signup |
Own it in one click
- 1
Buy Basic or Premium
Checkout takes a minute. You get a one-click AWS deploy link.
- 2
Click Create stack
The pre-filled CloudFormation template installs into your account. About ten minutes.
- 3
Import your list and send
CSV import, connect your domain, leave the SES sandbox when ready. Profiles stay in your AWS.
What you get
- One Create stack click installs sendbunny in your AWS account.
- Basic starts at $99 once. Use forever. Optional yearly updates.
- Pay about $0.10 per 1,000 emails to AWS. Pay $0 when idle.
- Your profiles live in your DynamoDB. No vendor profile tax.
Best for
- Stores whose Klaviyo bill outgrew their send volume
- Operators who want campaigns plus a transactional API they own
- Teams that already have (or can create) an AWS account
Not for
- Teams that need Klaviyo-depth ecommerce CDP and SMS today
- People who refuse to use AWS at all
How to switch
- Export profiles as CSV from Klaviyo.
- Buy sendbunny and complete the one-click AWS install.
- Import the CSV. Re-imports enrich rows instead of wiping them.
- Rebuild key flows and point transactional sends at sendbunny.
- Cancel Klaviyo when you are confident the new stack is live.
FAQ
- Will I still pay Klaviyo-style profile fees?
- No. sendbunny is a one-time license from $99. Sending is billed by AWS at SES rates, about $0.10 per 1,000 emails. Inactive profiles do not raise a platform tier.
- Can I keep my Shopify or store data?
- You keep ownership of your customer list by exporting and importing into your AWS. Deep Klaviyo CDP syncs are a different product; sendbunny focuses on email you own.
- Do I need to know AWS?
- No. You click one pre-filled Create stack button. The installer provisions the platform. You do not write infrastructure by hand.
- What about the SES sandbox?
- New AWS accounts start in the SES sandbox. The app shows your status and links to the AWS production-access form. You can set everything up and send tests to verified addresses meanwhile.
Keep reading
Own your email platform today
One click into your AWS. From $99 once. Pay $0 when idle. Scales when you send.