sendbunny vs Klaviyo
Profile taxes versus own-your-platform economics. One click if ownership matters more.
One-time license · one-click AWS install · yours forever
You are in the right place
- Klaviyo prices around active profiles and ecommerce depth.
- As the profile count climbs, the bill climbs with it.
- Not every brand needs a full CDP to send email they own.
What it costs at real volume
Approximate monthly send cost. sendbunny sending is raw Amazon SES. Competitor figures use publicly listed plans (verify before you buy).
| Platform | 10k emails | 50k emails | 1M emails |
|---|---|---|---|
| sendbunny (SES) | ~$1 send | ~$5 send | ~$100 send |
| Klaviyo (approx. email plans) | ~$150/mo (10k profiles) | ~$720/mo (50k profiles) | Priced by profiles, not send volume |
Side by side
| Capability | sendbunny | Them |
|---|---|---|
| Pricing driver | License once + SES volume | Active profiles / plan tier |
| Ecommerce CDP depth | Email platform you own | Deep Shopify-centric CDP |
| Where data lives | Your AWS | Klaviyo cloud |
| Idle month | ~$0 platform cost | Profile plan continues |
What you get
- One Create stack click installs sendbunny in your AWS.
- Basic is $99 once. Premium is $199. Use forever.
- Amazon SES send rates. Pay $0 when idle.
- Serverless platform focused on email you own, not profile taxes.
Best for
- Brands that want ownership more than a full CDP
- Teams crushed by profile-based pricing
- Operators happy to use AWS for SES economics
Not for
- Stores that need Klaviyo-depth ecommerce flows and predictive analytics today
- Teams that will not create an AWS account
How to switch
- Export profiles and segments you still need as CSV.
- Install sendbunny with one click into AWS.
- Import contacts and reconnect your domain on SES.
- Rebuild your must-have emails as templates and campaigns, then cancel Klaviyo if it fits.
FAQ
- Is sendbunny a full Klaviyo replacement?
- Not for deep ecommerce CDP features. It is the ownership and cost alternative when email platform economics matter more than profile taxes.
- How do I pay?
- Basic is $99 once. Premium is $199. Sending is Amazon SES. There is no active-profile platform tax.
- Will my list leave my account?
- No. Contacts live in your AWS. We never hold credentials that could lock you out of your own list.
Keep reading
Own your email platform today
One click into your AWS. From $99 once. Pay $0 when idle. Scales when you send.