Per-contact pricing is the trap
You shouldn't pay for people you don't email. $99 once, then SES only when you send. $0 idle.
One-time license · one-click AWS install · yours forever
You are in the right place
- Your bill rises with list size, not with real send volume.
- Quiet months still cost a full contact tier.
- Cleaning the list feels risky because every contact is a line item.
What it costs at real volume
Approximate monthly send cost. sendbunny sending is raw Amazon SES. Competitor figures use publicly listed plans (verify before you buy).
| Platform | 10k emails | 50k emails | 1M emails |
|---|---|---|---|
| sendbunny + SES | ~$1 send | ~$5 send | ~$100 send |
| Typical per-contact ESP | ~$50–150/mo | ~$200–500/mo | Custom / enterprise |
Own it in one click
- 1
Price the trap honestly
Compare last year's ESP contact bill to the emails you actually sent. The gap is the rent you can stop paying.
- 2
One-click into your AWS
Buy sendbunny from $99 and click Create stack. The platform lands in your account.
- 3
Import once, pay per send
Bring the CSV over. Inactive contacts sit free. SES meters only when you hit send.
What you get
- One-click install into your AWS. Contacts live in your DynamoDB.
- Basic $99 once. Premium $199. No contact tiers.
- Amazon SES bills roughly $0.10 per 1,000 emails when you send.
- Idle months stay near $0. Growth does not invent a new platform tier.
Best for
- Newsletters with large lists and uneven send cadence
- SaaS teams with many inactive users on file
- Anyone tired of contact-tier jumps
Not for
- Shops that need a deep ecommerce CDP today
- Teams unwilling to create an AWS account
FAQ
- Do inactive contacts cost anything on sendbunny?
- No platform contact fee. Storage is in your AWS at normal DynamoDB rates, usually tiny. Sending charges appear only when SES delivers mail.
- Is $99 really once?
- Yes for the license. Basic starts at $99. Premium is $199. Optional yearly updates if you want them. Sending stays on SES rates.
- What if I send millions?
- Serverless scale on SES. Roughly $0.10 per 1,000 emails. No contact-tier renegotiation with a marketing vendor.
Keep reading
Own your email platform today
One click into your AWS. From $99 once. Pay $0 when idle. Scales when you send.