What complaint rate does AWS act on?

AWS documents a review threshold around 0.1% and enforcement risk around 0.5%. Exact handling is theirs. Staying well under 0.1% is the safe target.

How long does an SES review take?

AWS decides case by case. A clear remediation reply with specific fixes tends to resolve faster than an apology without changes.

Would moving to another provider reset my reputation?

Mostly no. Mailbox providers track your sending domain, not just the pipe. The complaint problem moves with you until the list is fixed.

Will sendbunny stop this happening again?

It enforces the mechanics: suppression on every send path, one-click unsubscribe, and complaint rate on screen against SES limits. List quality and content stay your job.

sendbunny · Resources

Amazon SES paused your sending?

Stop the bleed with auto-suppression, then watch complaint rate in a dashboard you own. One click into your AWS from $99.

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You are in the right place

The review notice went to the root account email nobody checks.
Complaint rate crossed a threshold you were not watching.
Every hour paused is a campaign, a receipt, or a reset email not sent.

Side by side

Capability	sendbunny	Them
Complaint handling	Auto-suppress on every send path	Raw SES: SNS topic + your own glue code
Unsubscribe	RFC 8058 one-click on campaigns	Raw SES: you build headers and landing pages
Rate visibility	Health strip on every screen	Raw SES: reputation page you must remember to open

Own it in one click

1
Find who complained
Check recent campaigns and their complaint counts. A stale segment or an aggressive re-engagement blast is the usual culprit.
2
Suppress and clean before anything sends again
Complainers must never be mailed again. On sendbunny they are suppressed automatically across campaigns and the transactional API. Prune the segment that produced them.
3
Answer the review with a remediation plan
Tell AWS what caused the spike, what you removed, and what now prevents repeats: automatic suppression, one-click unsubscribe, and rate monitoring.

What you get

Complainers are suppressed automatically, on every send path.
RFC 8058 one-click unsubscribe cuts future complaints.
An always-visible health strip shows rates against SES limits.
One click into your AWS from $99. Your reputation stays yours.

Best for

Senders currently paused or under an SES review
Teams that only found out from the root email inbox
Anyone rebuilding sending with complaint control built in

Not for

Senders unwilling to clean the list that caused the pause
Teams that need a different provider to escape AWS enforcement. Reputation follows the domain.

FAQ

What complaint rate does AWS act on?: AWS documents a review threshold around 0.1% and enforcement risk around 0.5%. Exact handling is theirs. Staying well under 0.1% is the safe target.
How long does an SES review take?: AWS decides case by case. A clear remediation reply with specific fixes tends to resolve faster than an apology without changes.
Would moving to another provider reset my reputation?: Mostly no. Mailbox providers track your sending domain, not just the pipe. The complaint problem moves with you until the list is fixed.
Will sendbunny stop this happening again?: It enforces the mechanics: suppression on every send path, one-click unsubscribe, and complaint rate on screen against SES limits. List quality and content stay your job.

Own your email platform today

One click into your AWS. From $99 once. Pay $0 when idle. Scales when you send.