sendbunny · Resources

Open rates lied. What should you watch?

Track bounces and complaints against SES limits inside a platform you own. One click from $99.

One-time license · one-click AWS install · yours forever

You are in the right place

  • Apple Mail Privacy and bots inflated open rates for years.
  • Inbox health is bounce rate, complaint rate, and deferrals.
  • Vendor vanity charts hide the metrics AWS actually enforces.

Own it in one click

  1. 1

    Install the owned platform

    Buy from $99 and click Create stack so campaigns and events live in your account.

  2. 2

    Wire domain and SES

    Authenticate sending domains. Know your sandbox or production status before big blasts.

  3. 3

    Steer by delivery health

    Prioritize bounces, complaints, and list hygiene over open-rate theater.

What you get

  • One-click platform in your AWS on Amazon SES.
  • Watch delivery signals that affect SES sending limits.
  • License from $99 once. Analytics on data you hold.
  • Scale campaigns without renting a black-box dashboard.

Best for

  • Operators rebuilding reporting after open-rate noise
  • Teams close to SES bounce or complaint thresholds
  • Anyone who wants metrics on infrastructure they own

Not for

  • Marketers who only want vanity open-rate screenshots
  • Teams without AWS access

FAQ

Why ignore open rates?
Privacy protection and prefetching make opens noisy. Bounces and complaints still decide whether SES lets you keep sending.
Where do the metrics live?
In your AWS-backed platform. You are not waiting on a vendor export to see whether a campaign hurt reputation.
Does sendbunny auto-fix SES limit issues?
You still own list hygiene and content quality. The point is visibility and control inside a stack nobody else can lock you out of.

Own your email platform today

One click into your AWS. From $99 once. Pay $0 when idle. Scales when you send.