Why is my DIY SES open tracking not working?

The usual causes: the configuration set is not attached to the send, the event destination is missing the Open event type, or the message bypasses the tracking pipeline entirely. sendbunny avoids the class of problem by wiring tracking at install.

How does SES track opens and clicks at all?

Opens use a tiny tracking pixel and clicks use wrapped links, both handled through SES with events published to your account. sendbunny stores and charts those events for you.

Are open rates even trustworthy now?

Apple Mail privacy and prefetching inflate opens. Treat them as a trend line and steer by clicks, bounces, and complaints. Those decide your SES standing.

Do I need to set up SNS or EventBridge?

Not with sendbunny. Eventing is provisioned inside your account at install. You never leave the dashboard to see results.

sendbunny · Resources

Track opens and clicks on Amazon SES

Skip the configuration set and SNS glue. Event tracking and charts ship in one click, in your AWS, from $99.

Get Basic for $99 Go Premium for $199

One-time license · one-click AWS install · yours forever

You are in the right place

Raw SES tracks nothing until you wire configuration sets and event destinations.
The DIY pipeline grows into SNS or EventBridge plus storage plus charts.
Half-configured tracking fails silently: campaigns report zero opens.

Side by side

Capability	sendbunny	Them
Configuration set + event destination	Created at install	DIY: console work per identity
Event storage	Your DynamoDB, wired for you	DIY: SNS/EventBridge + a store you design
Charts	Dashboard trends per campaign	DIY: build your own on CloudWatch or a BI tool
Bounce/complaint reaction	Auto-suppression built in	DIY: more glue code

Own it in one click

1
Deploy in one click
Create stack installs the platform and wires SES event tracking in about ten minutes. No configuration sets by hand.
2
Verify your sending domain
Authenticate SPF, DKIM, and DMARC. One click on Route53, guided manual DNS anywhere else.
3
Send and read the charts
Every campaign shows delivery, opens, clicks, bounces, and complaints. The recipient timeline shows what happened per address.

What you get

Event tracking is wired for you at install, inside your account.
Opens, clicks, bounces, and complaints land in dashboard charts.
Per-campaign results without building a reporting product.
One click into your AWS from $99. Events stay in your DynamoDB.

Best for

SES users whose DIY open tracking reports nothing
Teams that want per-campaign results without a data pipeline
Builders replacing a pile of tracking Lambdas

Not for

Teams that enjoy owning a custom analytics pipeline
Senders who refuse any tracking at all

FAQ

Why is my DIY SES open tracking not working?: The usual causes: the configuration set is not attached to the send, the event destination is missing the Open event type, or the message bypasses the tracking pipeline entirely. sendbunny avoids the class of problem by wiring tracking at install.
How does SES track opens and clicks at all?: Opens use a tiny tracking pixel and clicks use wrapped links, both handled through SES with events published to your account. sendbunny stores and charts those events for you.
Are open rates even trustworthy now?: Apple Mail privacy and prefetching inflate opens. Treat them as a trend line and steer by clicks, bounces, and complaints. Those decide your SES standing.
Do I need to set up SNS or EventBridge?: Not with sendbunny. Eventing is provisioned inside your account at install. You never leave the dashboard to see results.

Own your email platform today

One click into your AWS. From $99 once. Pay $0 when idle. Scales when you send.