SendBunny vs BrevoRenting Brevo's marketing cloud against a $199 license in your own AWS.

Brevo is a hosted marketing cloud: email campaigns, SMS, live chat and a light sales pipeline, all running on Brevo's own servers and billed through monthly plans built around send credits and a contact cap. Paying keeps you inside that stack.

SendBunny takes a narrower job, email specifically, and installs it into your own AWS account as a one-time purchase. Campaigns, contact lists, templates and a transactional API run in your account, on your own Amazon SES setup, and the $199 license does not recur unless you want ongoing updates.

The difference is not only price. It is where the list, the sender identity and the sending reputation live: on Brevo's infrastructure, or in an AWS account you administer.

That matters most for a team that sends from more than one product or brand. On Brevo, every sending domain and every automation sits inside one shared account with one plan tier covering all of it. On SendBunny, the account is yours from the start, so adding a second sending domain or a second brand is a DNS record in your own AWS console, not a negotiation about which plan tier now applies.

Brevo's plan structure buys convenience: sign up, verify a sender, start sending, with SMS and chat available in the same account if you need channels beyond email. SendBunny buys ownership: the contact list and the sending domain sit in infrastructure you control, and there is no monthly bill sitting there during a quiet month.

Brevo's plans are built around monthly send credits paired with a contact cap, so the bill climbs with either dimension even in a quiet month. SendBunny's cost is the $199 license amortized once, plus whatever Amazon SES charges for the emails actually sent, at roughly $0.10 per 1,000. A list that goes quiet for a month costs close to nothing on SendBunny. On Brevo, the plan keeps billing.

Pick Brevo if the appeal is the broader suite: email, SMS, chat and a sales pipeline as one vendor and one login, and renting that convenience beats assembling it yourself. Teams that want Brevo as the system of record across marketing channels, not just email, are the ones the platform is actually built for.

Pick SendBunny if email ownership and Amazon's own sending rates matter more than bundling. That means the list, the domain reputation and the sending path live in your AWS account, with no monthly plan tier tied to contact count and no dependency on Brevo staying in business or keeping your account in good standing.

There is a middle case worth naming directly: a team that only ever sends email, has no interest in SMS or chat, but still wants a hosted signup with nothing to install. For that narrow case, Brevo's convenience is real and the ten minutes SendBunny's AWS install takes is a genuine cost, not a nitpick. Weigh that ten minutes against every month afterward.

Moving off Brevo means moving the list and rebuilding a handful of templates, not migrating code.

1. Export contacts from Brevo as a CSV, including consent and subscription status.
2. Buy SendBunny and complete the one-click AWS install.
3. Import the CSV and verify the sending domain on SES.
4. Rebuild the essential emails as templates and campaigns, then cancel Brevo once the new stack is sending cleanly.