Still paying for unsubscribed contacts?
Move the list to your AWS. One-click deploy from $99. Inactive contacts cost you nothing.
One-time license · one-click AWS install · yours forever
You are in the right place
- ESPs often bill by contacts, not by people who still want mail.
- Unsubscribes reduce engagement but not always the invoice.
- You keep paying rent on names you cannot email.
What it costs at real volume
Approximate monthly send cost. sendbunny sending is raw Amazon SES. Competitor figures use publicly listed plans (verify before you buy).
| Platform | 10k emails | 50k emails | 1M emails |
|---|---|---|---|
| sendbunny (idle list) | ~$0 platform | ~$0 platform | ~$0 platform |
| Contact-tier ESP (approx.) | Full tier / mo | Higher tier / mo | Enterprise quote |
What you get
- One click installs the platform where the list lives: your AWS.
- License from $99 once. No contact tiers for unsubscribed rows.
- Pay SES when you send. Idle list storage stays cheap in your account.
- Keep compliance history without funding a vendor contact ladder.
Best for
- Lists with a large unsubscribed or cold segment
- Operators who need suppression history without paying rent
- Teams moving off contact-based pricing
Not for
- People who will not use AWS
- Marketers who want the ESP to own suppression forever
FAQ
- Should I delete unsubscribed contacts?
- Keep them for compliance and suppression. On sendbunny they live in your AWS without a contact-tier fee. You are not forced to purge to cut the bill.
- How do I move the list?
- Export CSV from the ESP, buy sendbunny, Create stack in AWS, import. Re-imports enrich instead of wiping.
- What about double opt-in and unsubscribe handling?
- You run campaigns and transactional mail on a platform you own. Keep clean consent records in your account. SES handles delivery.
Keep reading
Own your email platform today
One click into your AWS. From $99 once. Pay $0 when idle. Scales when you send.