Loops-style product email you own
Campaigns and transactional in your AWS. One-click deploy from $99. Serverless scale included.
One-time license · one-click AWS install · yours forever
You are in the right place
- Loops is great for product email until contact and send growth push you into higher tiers.
- Your audience and automations live on their servers.
- You are still a tenant. Pricing and roadmap are not yours.
What it costs at real volume
Approximate monthly send cost. sendbunny sending is raw Amazon SES. Competitor figures use publicly listed plans (verify before you buy).
| Platform | 10k emails | 50k emails | 1M emails |
|---|---|---|---|
| sendbunny (SES) | ~$1 | ~$5 | ~$100 |
| Loops (approx.) | Starter / growth tier | Higher contact tier | Custom / sales |
Side by side
| Capability | sendbunny | Them |
|---|---|---|
| Where the list lives | Your AWS (DynamoDB) | Loops servers |
| Pricing model | $99 once + SES | Hosted SaaS tiers |
| Transactional + campaigns | Same owned platform | Product-email SaaS |
| Scale model | Serverless SES | Plan limits |
| Install | One click into your AWS | Hosted signup |
Own it in one click
- 1
Buy Basic or Premium
Checkout takes a minute. You get a one-click AWS deploy link.
- 2
Click Create stack
The pre-filled CloudFormation template installs into your account. About ten minutes.
- 3
Import audience and reconnect flows
CSV import your list, verify domain, rebuild key automations, then cut over sends.
What you get
- One Create stack click installs sendbunny in your AWS account.
- Basic starts at $99 once. Premium is $199. Deploy once. Use forever.
- Campaigns and transactional sends on serverless SES.
- Pay about $0.10 per 1,000 emails. Pay $0 when idle.
Best for
- SaaS teams that want product email they own
- Operators who want campaigns and transactional without two vendors
- Teams ready for a one-click AWS install
Not for
- People who refuse to use AWS at all
- Teams that need Loops-only UI quirks and will not change tooling
How to switch
- Export contacts and note your Loops automations and transactional triggers.
- Buy sendbunny and complete the one-click AWS install.
- Import CSV contacts. Re-imports enrich rows instead of wiping them.
- Recreate critical product emails and campaign sequences.
- Point your app and cancel Loops when you trust the new stack.
FAQ
- Can I run both campaigns and transactional email?
- Yes. That is the point. One owned platform in your AWS for product mail and marketing sends.
- What do I pay as the list grows?
- No contact-tier platform bill. License is from $99 once. Sending is SES, about $0.10 per 1,000 emails. Inactive contacts do not raise a SaaS tier.
- Do I need to know AWS?
- No. You click one pre-filled Create stack button. Serverless scale is included in the install.
- What about the SES sandbox?
- New AWS accounts start in the SES sandbox. The app shows your status and links to the AWS production-access form.
Keep reading
Own your email platform today
One click into your AWS. From $99 once. Pay $0 when idle. Scales when you send.