Mailgun alternative with no middleman markup
Deploy in one click to your AWS. SES rates. $99 once. Scales to millions when you need it.
One-time license · one-click AWS install · yours forever
You are in the right place
- Mailgun sits between you and the wire. You pay their plan rates, not raw SES.
- Foundation and Scale minimums still bill when volume dips.
- API convenience is useful until markup and account risk outweigh it.
What it costs at real volume
Approximate monthly send cost. sendbunny sending is raw Amazon SES. Competitor figures use publicly listed plans (verify before you buy).
| Platform | 10k emails | 50k emails | 1M emails |
|---|---|---|---|
| sendbunny (SES) | ~$1 | ~$5 | ~$100 |
| Mailgun (approx. Basic/Scale) | ~$15/mo (Basic) | ~$35/mo (Foundation) | ~$400+/mo |
Side by side
| Capability | sendbunny | Them |
|---|---|---|
| Where the platform lives | Your AWS account | Mailgun hosted |
| Pricing model | $99 once + SES | Monthly plan + volume |
| Send cost basis | Amazon SES rates | Mailgun markup over delivery |
| Who can suspend sending | You (and AWS policy) | Mailgun |
| Install | One click into your AWS | Hosted API signup |
Own it in one click
- 1
Buy Basic or Premium
Checkout takes a minute. You get a one-click AWS deploy link.
- 2
Click Create stack
The pre-filled CloudFormation template installs into your account. About ten minutes.
- 3
Point your app and send
Connect your domain, leave the SES sandbox when ready, switch API or SMTP to your sendbunny stack.
What you get
- One Create stack click installs sendbunny in your AWS account.
- Basic starts at $99 once. Use forever. Optional yearly updates.
- Send on Amazon SES at about $0.10 per 1,000 emails.
- Serverless scale from a quiet month to millions of sends.
Best for
- Teams paying Mailgun plan rates who want SES economics
- Engineers who want an owned app, not only an SMTP relay
- Operators who scale to large bursts without middleman markup
Not for
- People who want Mailgun support as the only ops layer
- Teams unwilling to create an AWS account
How to switch
- Export routes, templates, and suppression lists you still need from Mailgun.
- Buy sendbunny and complete the one-click AWS install.
- Authenticate domains on SES and import contacts.
- Update app endpoints to your sendbunny instance.
- Cancel Mailgun when production traffic is stable.
FAQ
- Why is SES cheaper than Mailgun for the same volume?
- Mailgun is a middleman with plan minimums and delivery markup. sendbunny sends through your Amazon SES at published SES rates after a one-time license from $99.
- Do I lose an API if I leave Mailgun?
- No. sendbunny includes a transactional API plus campaigns in the platform you own in AWS.
- Do I need to know AWS?
- No. You click one pre-filled Create stack button. The installer provisions the platform. You do not write infrastructure by hand.
- What about the SES sandbox?
- New AWS accounts start in the SES sandbox. The app shows your status and links to the AWS production-access form. You can set everything up and send tests to verified addresses meanwhile.
Keep reading
Own your email platform today
One click into your AWS. From $99 once. Pay $0 when idle. Scales when you send.