Grow your newsletter without renting the platform
One-click AWS install. Your list. Your SES. $99 once. No subscriber tier.
One-time license · one-click AWS install · yours forever
You are in the right place
- beehiiv hosts your newsletter. You grow the list; they keep the platform.
- Higher plans and add-ons appear as the publication scales.
- Exporting is possible, but day-to-day ownership still sits on their stack.
What it costs at real volume
Approximate monthly send cost. sendbunny sending is raw Amazon SES. Competitor figures use publicly listed plans (verify before you buy).
| Platform | 10k emails | 50k emails | 1M emails |
|---|---|---|---|
| sendbunny (SES) | ~$1 | ~$5 | ~$100 |
| beehiiv (approx. Scale / Max) | ~$99/mo (subscriber tier) | ~$99/mo+ (subscriber tier) | Priced by subscribers, not send volume |
Side by side
| Capability | sendbunny | Them |
|---|---|---|
| Where the list lives | Your AWS (DynamoDB) | beehiiv servers |
| Pricing model | $99 once + SES | Monthly Scale / Max plans |
| Who can suspend sending | You (and AWS policy) | beehiiv |
| Subscriber tier tax | None on the platform license | Plan upgrades as you grow |
| Install | One click into your AWS | Hosted newsletter signup |
Own it in one click
- 1
Buy Basic or Premium
Checkout takes a minute. You get a one-click AWS deploy link.
- 2
Click Create stack
The pre-filled CloudFormation template installs into your account. About ten minutes.
- 3
Import subscribers and send
CSV import, connect your domain, leave the SES sandbox when ready. Your list never leaves your AWS.
What you get
- One Create stack click installs sendbunny in your AWS account.
- Basic starts at $99 once. Use forever. Optional yearly updates.
- No subscriber tier. Inactive readers do not raise a platform bill.
- Send on Amazon SES. Quiet months cost about $0.
Best for
- Newsletter operators who want to own list and infrastructure
- Writers who send big issues without paying a subscriber ladder
- Teams comfortable clicking one AWS install button
Not for
- Publishers who want a turnkey ad network and referral marketplace built in
- People who refuse to use AWS at all
How to switch
- Export subscribers as CSV from beehiiv.
- Buy sendbunny and complete the one-click AWS install.
- Import the CSV. Re-imports enrich rows instead of wiping them.
- Point your newsletter cadence and site signup forms at sendbunny.
- Cancel beehiiv when you are confident the new stack is live.
FAQ
- Is there a subscriber tier on sendbunny?
- No. The license is one-time from $99. Sending is billed by AWS at SES rates. Growing the list does not bump a platform contact plan.
- Can I run a newsletter and transactional email?
- Yes. Campaigns and a transactional API run in the same platform in your AWS.
- Do I need to know AWS?
- No. You click one pre-filled Create stack button. The installer provisions the platform. You do not write infrastructure by hand.
- What about the SES sandbox?
- New AWS accounts start in the SES sandbox. The app shows your status and links to the AWS production-access form. You can set everything up and send tests to verified addresses meanwhile.
Keep reading
Own your email platform today
One click into your AWS. From $99 once. Pay $0 when idle. Scales when you send.