# Why SendBunny over other email platforms Why SendBunny · SendBunny product tour · SendBunny Free · 1:59 Video: https://media.sendbunny.co/demo/ch20-v1.mp4 Page: https://sendbunny.co/videos/why-sendbunny ## In short People leave email platforms for four reasons: the bill keeps rising, they pay for contacts who unsubscribed, accounts get frozen, and moving is so much work that many stay. SendBunny Free costs nothing, for life, with every update included. Premium unlocks the marketing tools for $199, once, and an optional $99 a year keeps Premium up to date with every new feature, bug fix and security patch. Sending is paid to Amazon: $0.10 per 1,000 emails, only when you send, so 10,000 emails cost about $1.20 (Amazon SES $1.00 plus about $0.20 of computing). Other email platforms charge $89 to $239 a month at 10,000 contacts (list prices of plans with automations, November 2026). Your list stays in your own AWS account, and no one can lock you out, as long as you follow email best practices and don't spam. ## Key moments - 0:03 Why people leave other email platforms - 0:24 SendBunny vs other email platforms - 1:05 What SendBunny costs - 1:27 Built on Amazon SES - 1:44 Pick it once ## Transcript 0:03 Choose SendBunny, and you'll never have to move your email again. Here's why people leave other email platforms. The bill keeps rising, as your list grows and whenever prices change. You pay for contacts who unsubscribed. Accounts get frozen, sometimes in the middle of a campaign. And moving is so much work that many people stay, and keep paying. **Good to know: Why people leave them** - The bill keeps rising: $19 to $59 a month at 1,000 contacts, $89 to $239 at 10,000, $319 to $759 at 50,000. - You pay for unsubscribes: cleaned and unsubscribed contacts counted on the bill. - Accounts get frozen: in the middle of a campaign. - Moving is so much work: people stay and keep paying. 0:24 SendBunny fixes all four, because you own it. The bill: you pay Amazon only when you send, ten cents per thousand emails. Send nothing in a month, and your bill is near zero. Send ten thousand emails, and it's about a dollar twenty: a dollar for Amazon SES, and about twenty cents for the computing that sends them. Other platforms charge ninety to two hundred and forty dollars a month for ten thousand contacts. Contacts are unlimited, and unsubscribes cost nothing. No one can lock you out, as long as you follow email best practices and don't spam. And you never move again: your list stays in your own AWS account, and your domain's reputation keeps building. **Good to know: SendBunny fixes all four** - Price: other platforms $89 to $239 a month at 10,000 contacts; SendBunny $0.10 per 1,000 emails, only when you send (near $0 if you send nothing; 10,000 emails = Amazon SES $1.00 + about $0.20 to send them). - Contacts: others bill for unsubscribes; SendBunny contacts are unlimited, you pay per email sent. - Your account: others can freeze it; with SendBunny no one can lock you out, as long as you follow email best practices and don't spam. - Moving: never again; your list stays in your AWS account and your domain's reputation keeps building. 1:05 So what does SendBunny cost? SendBunny Free is free for life, with every update included. Premium unlocks the marketing tools, like campaigns, automations and forms, for a hundred and ninety-nine dollars, once. And to keep Premium always up to date, add ninety-nine dollars a year, if you want: every new feature, bug fix and security patch, installed in one click. **Good to know: What SendBunny costs** - SendBunny Free: $0, for life. Email API, inbox, templates, unlimited contacts, AI agents, every update included. - Premium: $199 once. Unlocks every marketing tool: campaigns, automations, segments, forms, landing pages. - Always up to date: $99 a year, optional, for Premium. Every new feature, bug fix and security patch, one click to install; skip a year and keep what you have. 1:27 Your emails go out through Amazon SES, Amazon's own sending network. It's the same network brands like Netflix, Reddit and Duolingo rely on. And when you send a lot, you can add a dedicated IP, for about twenty-five dollars a month. **Good to know: Built on Amazon SES** - Amazon SES: Amazon's own email sending network. AWS names Netflix, Reddit, Duolingo, Mercado Libre and Grab as customers. - Dedicated IP: $24.95 a month per IP, on request; Amazon warms it up automatically. 1:44 Pick SendBunny once, and you'll never have to move your email again. Get it free at sendbunny.co. No Amazon SES access yet? Email support@sendbunny.co, and we'll help you set it up. **Good to know: Pick it once** - Pick it once: never move your email again. - Free for life: get it at sendbunny.co. - Help: no Amazon SES access yet? Email support@sendbunny.co and we'll set it up with you.