# Warm up your email domain with Gradual Send

Domain warm-up · SendBunny product tour · SendBunny Premium · 1:56

Video: https://media.sendbunny.co/demo/gradual-send-v1.mp4
Page: https://sendbunny.co/videos/warm-up-email-domain

## In short

Warming up an email domain means starting small and sending a little more each day, so inbox providers like Gmail learn to trust a domain they don't know yet; send to everyone on day one, and more of it lands in spam. In SendBunny, Gradual Send warms up a campaign for you: choose how many go out on day one (say 50) and how fast it grows (say 50% more each day), and the preview shows the plan, 50 today, then 75, then 113, always inside your account's daily limit. Pick a safety level: if bounces or complaints climb past it, SendBunny pauses the campaign and tells you, and nobody is skipped. SendBunny offers Gradual Send when a campaign is bigger than your account can send in a day, and you can switch it on yourself for any campaign. It comes with Premium, $199 once.

## Key moments

- 0:03 Good to know: why warm up a new domain
- 0:20 A campaign to 500 people
- 0:28 Bigger than a day: the ways forward
- 0:42 Switch on Gradual Send
- 0:45 The first day and how fast it grows
- 0:52 Pick a safety level
- 1:01 The preview, day by day
- 1:10 Start, and the plan day by day
- 1:16 A minute later: today's 50 delivered
- 1:26 A smaller campaign that fits today
- 1:34 Switch it on yourself anyway
- 1:45 Start small, grow each day

## Transcript

0:03 Just set up a new domain, or got a list you haven't emailed in months? Inbox providers like Gmail don't know you yet. Send to everyone on day one, and more of it lands in spam. The fix is warming up: start small, and send a little more each day. In SendBunny, that's Gradual Send.

**Good to know: New domain? Warm it up first.**

- Inbox providers don't know a new domain yet.
- Send to everyone on day one, and more of it lands in spam.
- Warming up: start small, and send a little more each day.

0:20 SendBunny knows how many emails your account can send in a day. Here's a spring launch, going to 500 people. Press Send now.

0:28 That's more than this account sends in a day, so SendBunny stops and shows the ways forward. Spreading it over days sends as much as your limit allows. But for a new domain, the right one is just below: Gradual Send.

0:42 Switch it on. Now it starts small, and grows each day.

0:45 Choose how many go out on day one, say 50, and how fast it grows. Here, 50% more each day.

0:52 Then pick a safety level. If bounces or complaints climb past it, SendBunny pauses the campaign and tells you. Nobody's skipped.

1:01 The preview shows the plan before anything goes out: 50 today, then 75, then 113, always inside your daily limit.

1:10 Press Start Gradual Send. The campaign page shows the plan, day by day.

1:16 A minute later, today's 50 are delivered. Tomorrow, 75 more go out, and it carries on by itself, growing each day.

1:26 And if your account can send everyone today? This invite goes to 100 people. Press Send now, and it all fits today.

1:34 If your domain is new, switch on Gradual Send yourself anyway. Pick 25 for day one, and it starts small, even though your account could send it all.

1:45 Start small, grow each day, and inbox providers learn to trust you.

## Read more

- [Amazon SES warm-up](https://sendbunny.co/guides/ses-ip-warmup)
- [Send a newsletter with Amazon SES](https://sendbunny.co/guides/send-newsletter-with-amazon-ses)