# Email list segmentation, and topics readers choose

Chapter 12 of 16 · SendBunny product tour · SendBunny Premium · 1:56

Video: https://media.sendbunny.co/demo/ch12-v1.mp4
Page: https://sendbunny.co/videos/email-list-segmentation

## In short

Email list segmentation sends each email only to the people it fits. In SendBunny a list is how people joined, a segment is who they are right now (a saved filter that keeps itself up to date, like customers who spent over $500), and a topic is the kind of email, which readers choose on their preferences page. Segments and topics come with Premium: $199 once, installed like any update, and your contacts, templates, keys and inbox stay as they are.

## Key moments

- 0:03 What Premium adds, $199 once
- 0:17 Install Premium
- 0:40 The locks are gone
- 0:45 Good to know: list, segment or topic?
- 1:14 Make a segment
- 1:27 Add a topic
- 1:40 What your reader sees

## Transcript

0:03 Ready to grow? Here's what Premium adds. Click any locked tool, like Campaigns, and SendBunny shows what it does. Premium is a hundred and ninety-nine dollars, once, and the updates plan is ninety-nine dollars a year, if you want it.

0:17 Press Unlock marketing and pay once. Back in SendBunny, Install Premium is waiting. It installs like any update, on the same version, and your contacts, templates, keys and inbox stay exactly as they are.

0:40 A few minutes later, the locks are gone, and the sidebar says Premium.

0:45 Here's the one idea worth getting right. A list is how people joined, like your newsletter sign-ups or your customers. A segment is who they are right now: a saved filter that keeps itself up to date, like customers who spent over five hundred dollars. And a topic is what kind of email you send, and readers choose which kinds they get. Coming from Mailchimp? Your audience becomes a list here, and groups work like topics.

**Good to know: List, segment or topic?**

- List: how people joined. Newsletter sign-ups, customers, an event.
- Segment: who they are right now. A saved filter that keeps itself up to date.
- Topic: what kind of email. Readers choose: newsletter yes, offers no.
- Mailchimp's audience becomes a list here, and its groups work like topics.

1:14 Let's make a segment. Start from a list and add a rule, like total spent is more than five hundred. SendBunny says it back in plain words, and shows who matches right now. Save it, and it keeps itself current.

1:27 Topics are the kinds of email you send, like your newsletter or product news. Every email carries a link to a preferences page.

1:40 Here's that page, as your reader sees it: each topic, with a line about it. They switch off the ones they don't want, keep the rest, and save, instead of leaving for good. Or they unsubscribe from everything in one click.