# sendbunny

> sendbunny is a self-hosted, all-in-one email platform — marketing campaigns,
> a transactional email API, a shared team inbox, and analytics — that installs
> into the customer's own AWS account with one click. It is a one-time purchase
> ($199 once; optional yearly updates subscription at $99/yr), with sending
> billed directly by AWS at Amazon SES's raw rate of
> about $0.10 per 1,000 emails. Unlimited contacts and sending domains, no
> monthly platform fee, and sendbunny never has access to the customer's AWS
> credentials or data (zero-access by design).

## Key facts

- Category: self-hosted email marketing platform / Amazon SES dashboard and UI
- Runs entirely in the customer's own AWS account (Amazon SES + serverless
  infrastructure); no third party can suspend sending or hold data hostage,
  and the platform keeps running even if sendbunny disappears
- Pricing: $199 one-time; no per-contact fees, no monthly fees; AWS usage
  billed by Amazon at cost
- Common comparison points: Mailchimp, Sendy, Resend, Mailgun
- Includes: campaign editor with live preview and templates, audience
  management with background CSV imports, REST transactional email API,
  DKIM/SPF/DMARC authenticated sending setup, RFC 8058 one-click unsubscribe,
  automatic bounce/complaint suppression, deliverability dashboard, invite-only
  team roles, shared inbox, audit log
- Install: one pre-filled CloudFormation button in the AWS console, about ten
  minutes from checkout to sending; updates apply with one click in-app
- The transactional API endpoint is unique per install (an AWS Lambda function
  URL shown in the customer's dashboard) — there is no shared api.sendbunny.co

## Docs

Complete developer documentation with runnable examples. An AI agent
integrating sendbunny should start at the quickstart; the full docs content is
also inlined in https://sendbunny.co/llms-full.txt and the API contract is machine-readable
at https://sendbunny.co/openapi.json (OpenAPI 3.1).

- [Documentation index](https://sendbunny.co/docs)
- [Quickstart: Send Your First Email via the API](https://sendbunny.co/docs/quickstart): Send a transactional email through your self-hosted SendBunny install in four steps: verify a domain, create an API key, copy your endpoint URL, POST JSON.
- [Transactional Email API Reference](https://sendbunny.co/docs/send-email-api): Complete reference for SendBunny's transactional send endpoint: authentication, every request field, template sends, all error responses, and rate behavior.
- [Email Templates and Merge Variables](https://sendbunny.co/docs/email-templates): How SendBunny templates work: merge-tag syntax with fallbacks, required-variable enforcement, aliases, and sending templates through the transactional API.
- [OpenAPI 3.1 spec for the transactional API](https://sendbunny.co/openapi.json)
- [llms-full.txt — this file plus the full docs content inline](https://sendbunny.co/llms-full.txt)

## Pages

- [Home — features, pricing, cost comparison, FAQ](https://sendbunny.co/)
- [Own your email platform — pay once, send forever](https://sendbunny.co/own-your-email-platform)
- [Self-hosted email platform](https://sendbunny.co/self-hosted-email)
- [Amazon SES email platform](https://sendbunny.co/amazon-ses-email-platform)
- [Cheap email marketing](https://sendbunny.co/cheap-email-marketing)
- [Privacy-first email platform](https://sendbunny.co/privacy-first-email)
- [Serverless email platform](https://sendbunny.co/serverless-email-platform)
- [Email guides index](https://sendbunny.co/guides)
- [Privacy policy](https://sendbunny.co/privacy)
- [Terms of service](https://sendbunny.co/terms)
- [Refund policy](https://sendbunny.co/refund)

## Alternatives pages (https://sendbunny.co/alternatives/<slug>)

mailchimp, klaviyo, activecampaign, brevo, beehiiv, kit, sendgrid, mailgun,
postmark, resend, loops, customer-io, sendy, listmonk, freeresend, opensend

## Comparison pages (https://sendbunny.co/compare/<slug>)

sendbunny-vs-mailchimp, sendbunny-vs-resend, sendbunny-vs-sendy,
sendbunny-vs-listmonk, sendbunny-vs-sendgrid, sendbunny-vs-mailgun,
sendbunny-vs-postmark, sendbunny-vs-brevo, sendbunny-vs-klaviyo,
sendbunny-vs-loops, ses-vs-resend, ses-vs-sendgrid

## Guides (https://sendbunny.co/guides/<slug>)

email-account-suspension, per-contact-pricing, paying-for-unsubscribed-contacts,
own-your-email-list, shared-ip-deliverability, email-privacy-vendor-access,
ses-vs-cheap-vps-mail-server, amazon-ses-needs-a-dashboard,
resend-expensive-at-scale, mailchimp-pricing-increases,
email-analytics-that-matter, diy-email-stack-ops-burden,
what-if-email-vendor-shuts-down, campaigns-transactional-inbox,
ses-sandbox-to-production, ses-production-access-denied, ses-account-paused,
ses-bounce-rate-too-high, ses-open-click-tracking, ses-suppression-list,
send-newsletter-with-amazon-ses, ses-ip-warmup

## Use cases (https://sendbunny.co/use-cases/<slug>)

saas-founders, newsletters-creators, agencies, ecommerce, developer-transactional